Hansgrohe India opens its first exclusive Axor store in Mumbai
Hansgrohe India, the Indian subsidiary of the Hansgrohe Group, one of the world’s leading bathroom and kitchen fittings manufacturers, recently announced the launch of its first exclusive showroom Mumbai for the luxe brand – Axor. Dedicated to manufacturing iconic objects for luxurious bathrooms and kitchens, the state-of-the-art store was inaugurated in the presence of Hans Jürgen Kalmbach, CEO and chairman of the executive board, Hansgrohe Group, Thomas Stopper, VP Sales Asia, Hansgrohe Group and Hansgrohe India MD, Gaurav Malhotra.
Spread across 1,500 sq ft, the showroom is located in the heart of Mumbai, Lower Parel, central for all consumers looking to build luxurious homes with elegant design pieces. The location is a melting pot of design, aesthetics and ambience in the city. The studio presents a one-stop solution for all luxury bathroom needs with a wide array of bath products, such as showers, mixers, thermostats, accessories, bathtubs and washbasins.
“We are excited to launch our first display studio in Mumbai. The demand for sustainable luxury especially in the bath sector has seen a spike in the region due to the tremendous growth in the area. We’re committed to continuing our upward growth trajectory in India by launching more such display studios. A key highlight of this studio is the way the overall layout is curated. With elements like the Axor Live area and the Axor personality lounge, the brand has prioritised consumer needs and ensured in-depth details sharing to help customers experience the product in a real-time setting and create a more profound association,” said Abhijeet Sonar, Head of Marketing, India & SAARC, Hansgrohe India.
To make the consumer feel more integrated and connected with the product portfolio, the store has been designed in boutique concepts highlighting each designer’s inspiration & story behind product design. The boutiques also illustrate the bathroom style a product will suit the most, aiding visualisation and further building appeal.