Kohler has unveiled their new range of faucets ‘Vive’ as brand ambassador Twinkle Khanna raised the curtain, in the first ever digital launch by Kohler in July, 2020. Twinkle Khanna in her Instagram post lauded Kohler for its brave and bold move by launching Vive during the pandemic. She called it a smart strategy and one that will hopefully pave the way for others.
Keeping true to its philosophy of being Bold, Kohler left no stone unturned in ensuring the digital launch was a high glitz event. The virtual presentation hosted by Cyrus Broacha was an interactive session with Salil Sadanandan, President, Kohler K&B South Asia Middle East and Sub Saharan Africa, Tamal Saha, Vice President – Commercial, Kohler K&B South Asia along with Kohler’s brand Ambassador Twinkle Khanna. The event was virtually attended by architects, developers and other business partners.
Delighted to raise the curtain at the virtual event, Twinkle Khanna, Brand Ambassador at Kohler said, “It is always special to be a part of any Kohler event and interact with the Kohler Family. I have seen the Vive faucet since its inception design and I am extremely excited on how it has turned out. I am in awe of the refreshing and unconventional design of this faucet. I love how expressive and bold Vive is and makes a statement instantly.” Further, she also said, “from an interior décor perspective, it fits perfectly well with all contemporary and expressive bathroom designs and is going to make the bathroom a centrepiece of the home.”
Talking about the new range, Sadanandan said, “The launch of Vive is a game changer for us and will make luxury accessible to all. Suffice to say that this is perhaps one of the most exciting products that we have launched in Kohler India. It has been conceived, designed and manufactured in India and will sell across the world. It is Bold. It is Kohler. It is Vive.”
The faucet is inspired from the elegant movements of ballet and has the graceful stance of a ballerina. “The Vive’s unique design is a perfect match for the expressive Indian bathroom. It also features an engaging handle which introduces a fun element into the user’s daily routine. With a generous reach, the user doesn’t need to worry about water splashing out of the basin. The range includes a strikingly distinct wallmount model which is sure to become the centre of attention,” added Sadanandan.