Fluidmaster Forays into the Indian Market
Fluidmaster, an internationally acclaimed innovator in plumbing solutions, has announced its entry into the Indian market. This strategic step comes as part of the company’s global expansion. India’s dynamic economic growth and increasing focus on hygiene and sustainable living standards present a significant opportunity for Fluidmaster.
Commenting on the development, Robert Anderson Schoepe, Chairman of Fluidmaster said, “Our foray into India is a calculated step towards realising our ambition to be the world’s leading provider of innovative water management technologies. India’s vibrant market is primed for our advanced solutions, and we are committed to making a long-term positive impact.”
For the uninitiated, founded in 1957, Fluidmaster has been at the forefront of the plumbing industry; known for its innovation, quality, and excellent service, combined with a strong history of design and manufacture. “Today, the brand continues to combine outstanding technology, superior engineering, exceptional efficiency, and world-class reliability, with a tailored product range which expands across the toilet installation, repair and maintenance and water management sectors,” asserted Schoepe.
He further informed that in recent years, Fluidmaster has expanded across international markets including the UK, Netherlands, Italy, Australia and South Africa. “The Fluidmaster family encompasses a number of international brands; Fluidmaster, Wisa, Schwab, and Liv. A strong focus on sustainability and the importance of water management, control and monitoring is a priority for Fluidmaster’s ongoing innovation and investment, aligning with the growing demand for intelligent flushing and installation options. Marketing more than 100 million toilet repair parts annually, Fluidmaster’s global distribution network services over 90 countries.”
“The Indian market is unique and demands customised solutions. We’ve adapted our product range to meet these specific needs, ensuring our customers enjoy the quality and efficiency synonymous with the Fluidmaster brand.”
Shailabh Rathore, Business Head, Fluidmaster India shared, “As part of its strategy, Fluidmaster is poised to make an indelible mark on the top 20 cities in India over the next three years and contribute to some of India’s most transformative infrastructure projects.” He further added, “The Indian market is unique and demands customised solutions. We’ve adapted our product range to meet these specific needs, ensuring our customers enjoy the quality and efficiency synonymous with the Fluidmaster brand.”
Rathore firmly believes that there is a big gap in the Indian market for a one-stop solution for water management products and a brand like Fluidmaster can fulfil that need. Fluidmaster aims to stimulate interest and establish strong ties with dealers, architects, influencers and plumbers.
“We’re not just selling products; we’re building relationships. Our entrance into India is about creating connections and establishing Fluidmaster as a trusted brand in water management,” stated Corinne Anderson Schoepe, Chief Brand Officer of Fluidmaster.
Acknowledging the vast potential of the Indian market, Craig Arentsen, Global Sales Head of Fluidmaster, commented, “India represents a significant opportunity for Fluidmaster. The market’s rapid growth and appetite for quality, sustainable solutions align perfectly with our product offerings and expertise.”