Hindware Opens Lacasa Store in Chennai
Leading sanitaryware and faucets company Hindware Limited has launched its experiential store – Lacasa in Chennai, Tamil Nadu. Located at T-Nagar, encompassing a total area of 2580 sft, the store showcases an extensive selection of sanitaryware, faucets, wellness and shower enclosures by Queo, Hindware Italian Collection and Hindware. The company currently operates 40 brand stores in Tamil Nadu, with 11 of those located in Chennai.
The Lacasa store offers an immersive journey that merges cutting-edge technology with sophisticated design. The store caters to individuals seeking an unparalleled shopping experience that seamlessly integrates aesthetics and convenience. The company states, “Customers visiting this store can expect to explore cutting-edge designs and experience bathroom concepts as part of the display. The store houses a knowledgeable Hindware expert team which provides personalised assistance to help customers make informed choices based on their requirements and preferences.”
Sudhanshu Pokhriyal, CEO, Hindware Bathware, said, “We view our Lacasa stores as a gateway for customers to intimately engage with our products prior to making purchase decisions. These stores offer an immersive experience into contemporary bathroom design and opulence. With the vibrant Chennai market being a pivotal hub for design and lifestyle enthusiasts, our commitment to elevating experiences takes on even greater significance.”
Commenting on the launch, Arunima Yadav, Vice President – Marketing, Hindware Limited said, “We are thrilled to launch our Lacasa store in Chennai and it is a testament to our commitment to providing unparalleled experience to our customers. As we open our doors to customers, we embrace the opportunity to redefine expectations and set new benchmarks in the bathware industry.”
She further added that Hindware boasts an extensive distribution and service network, showcased through its 470+ immersive brand stores, over 34,000 active retail touchpoints, and a client base of 1200+ institutions. “Backed by a service network of 650+ technicians spanning India’s 700+ districts, Hindware guarantees swift support with a rapid TAT of 24 hours in metro regions and 48 hours in upcountry areas.”