Shikhar Dhawan - Hindware Italian Collection

Hindware Italian Collection Launches New TVC Campaign With Punjab Kings

| Washrooms & Beyond


Hindware Italian Collection Launches New TVC Campaign With Punjab Kings

Renowned bathware brand, Hindware, recently announced the launch of its new campaign ‘Swag Se Refresh’. The campaign features cricketers Shikhar Dhawan, Mayank Agarwal, and Liam Livingstone, all part of the Punjab Kings squad 2022. Recently, the company partnered with the IPL team, as the associate sponsor for the ongoing season. As part of the partnership, The Hindware logo can be seen on the team’s helmet and cap.

Hindware’s new TVC campaign ‘Swag Se Refresh’ showcases the innovative performance-led solutions by Hindware Italian Collection as the three cricketers take a refreshing shower post a tiring match and call out – ‘Sweat se toh naha liya, par kabhi swag se nahake dekha kya?’

Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Brilloca, said, “Cricket transcends all boundaries and brings India together. Over the years, IPL has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country. To further our marketing strategies, we are excited to launch the new campaign, ‘#SwagSeRefresh’ along with Punjab Kings to build an engaging connection with our audience during the IPL season 2022.”

Hindware 'Swag Se Refresh' Italian Collection
Hindware 'Swag Se Refresh' Italian Collection with Punjab Kings

Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited said, “The ongoing IPL season presents a great opportunity to connect with fans and customers, especially to build recall with our new brand logo for Hindware Italian Collection. We are proud to have partnered with Punjab Kings, for the season.”

The TVC campaign features Hindware as the official refreshing partner of Punjab Kings, bringing consumers a stunning range of showers from the Hindware Italian Collection to add a refreshing twist to consumers’ bathing experience this IPL. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across media platforms including TV, digital, online, and social media channels.


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