Uncluttered and High-End
The C Bhogilal showroom in Fort, Mumbai, spanning 3,000 sq. ft., offers a curated selection of uber-luxury and luxury bathroom products, with a thoughtfully designed layout that ensures every product gets its own space and character, creating an immersive shopping experience.
Located just off Horniman Circle Gardens in Fort, Mumbai, the C Bhogilal bathroom products showroom reflects timeless elegance and innovation. Established in 1914, the store spans 3,000 square feet of carpet area and offers a curated experience in luxury sanitaryware and bath fittings. With over a century of expertise, the showroom has emerged as a go-to destination for homeowners, architects and designers seeking uber-luxury and high-quality products.
The Design Brief and the Ambience
The ambience of the showroom is high-end, with every product given its own space and character. The design is uncluttered, with a neutral background that allows each product to stand out.
“This approach creates a serene and sophisticated shopping experience, making it easier for clients and designers to visualise the products in their own spaces,” explains Viral P. Shah, Director, C Bhogilal, Fort.
Products and Brands on Display
The showroom features an impressive product portfolio, catering to different luxury preferences. “The uber-luxury segment includes renowned brands like Dornbracht, The Watermark Collection, Toto Neorest series, and Mosa Tiles from the Netherlands,” shares Shah.
He further adds that in the luxury category, offerings include Grohe, American Standard, and Quick Step, featuring both laminate and engineered wooden flooring. “This carefully curated selection ensures that every client can find products that align with their design and functional requirements,” asserts Shah.
Viral P. Shah
Director, C Bhogilal, Fort
“By providing information and advisory on what goes behind the scenes – plumbing, heating, pressure etc., we help buyers make an informed decision. The design decision is left to the interior designer that accompanies the client.”
The Layout and Zoning
When you face the showroom (looking inwards), the left side features the complete display of the Dornbracht range and The Watermark Collection. On the right side, a curated selection of Grohe products is showcased, interspersed with columns displaying WCs from Toto and American Standard. At the centre of the showroom, a wash basin display unit takes prominence. The mezzanine level is dedicated exclusively to the Toto Neorest series, Toto washlets, and the Toto flotation tub, offering a comprehensive experience of these advanced products.
The showroom’s layout and design focus on improving the consumer buying experience. Each product is presented in its own space, decluttered and free from the distraction of background tiles or other design elements. This approach helps buyers and interior designers visualise products more effectively and fosters creativity.
“The colour palette complements the layout beautifully. Uber-luxury products are showcased on a sleek black background to exude opulence, while luxury products are presented on a white background for a clean, modern aesthetic. Wooden and laminate flooring are used strategically to showcase their versatility and durability in both commercial and residential applications,” describes Shah.
Enhancing Buying Experience
The showroom offers an immersive experience to the visitors. It even offers live demos for some of the key products including the Toto Neorest bathroom, which would be available for visitors to use from March 2025 onwards. The display of Dornbracht Aquamoon and Rain Shower M, is an eyecatcher. While VR, AR, and 3D rendering tools are not in the scope of the showroom, they provide detailed advisory services on technical aspects like plumbing, heating, and water pressure, empowering buyers to make informed decisions.
“By providing information and advisory on what goes behind the scenes – plumbing, heating, pressure etc., we help buyers make an informed decision. The design decision is left to the interior designer that accompanies the client,” shares Shah.
Recognising the importance of the digital realm, the showroom has embraced Instagram to showcase its exquisite portfolio to a wider audience. This move combines its traditional expertise with contemporary outreach strategies.
Talking about the future plans, Shah shares, “As the market for luxury sanitaryware and bath fittings continues to grow, we plan to expand our bespoke offerings, focusing on quiet luxury products and have a curated portfolio thereof – based on the principals of design, utility and materiality.”