Sudhanshu Pokhriyal

Hindware launches the Second Leg of its iconic Campaign, ‘Thoughtful Is Beautiful’

| Sanjitha Suresh

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Renowned Bathware brand Hindware has recently launched the second leg of its successful marketing campaign – ‘Thoughtful is Beautiful.’ The campaign features Hindware’s newly launched touch-free products including sensor-based faucets and water closets that have been designed to enable better safety and hygiene in households across India amidst the ongoing pandemic.

Featuring touch-free products, the new TVC focus on showcasing innovative performance-led product solutions that offer convenience to consumers. The films build further on the premise of the earlier campaign bringing together design and functionality, to offer uber-chic technological solutions that are designed to ease the consumer’s life.

Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Brilloca, said, “Hindware is known for its innovative approach, functionality, and visual appeal. But as the times change and the world around us rapidly evolves, we are also seeing accelerated demand for touchless and contactless products, to enable better safety across homes. In the past, the adoption of such products has been more from commercial ventures or businesses, but as safety concerns arise, and consumers become more aware, we anticipate a shift in the demand for such solutions to be more from households in the coming future. With this new campaign, we want to make new-age consumers more aware of the variety of innovative and efficient solutions we at Hindware offer, to make their lives easier.”

Thoughtful is beautiful

Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited said, “Hindware is an iconic brand that resonates with every type of consumer. With this new campaign, we want to redefine the way people perceive bathware and move beyond design and aesthetics to make way for a new thought process built on innovation and technology. This 360-degree integrated campaign which comprises of TV, print, OOH & robust digital plan will highlight the need of the hour & resonate well with the modern Indian consumer who values the ease that technology has brought into our lives, and is always on the lookout for newer solutions.”

The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali to reach consumers in the country. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across media platforms including TV, digital, online, social media channels.

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