Lixil Opens Experience Centre in Delhi
Lixil, the parent company of leading global brands Grohe and American Standard, has recently opened an experience centre at the Pullman Hotel in Aerocity, Delhi. This is Lixil’s third such experience centre in India with the other two being opened in Bengaluru and Mumbai. Spread across 7000 sft, the Lixil experience centre will offer immersive experiences to visitors. As per the company, this design hub celebrates the artistry of bathroom spaces, seamlessly merging luxury and design to deliver unique experiences to consumers.
The experience centre is conceptualised to elevate the consumer journey, where potential buyers can experiment with different combinations, textures, and styles to craft their personalised narrative in luxury bathroom design. The centre will cater to the architecture and design community, partners, and end consumers.
Bobby Joseph, Leader, LWT India and Subcontinent, said, “With our headquarters situated in Gurugram, expanding our design and product presence to Delhi-NCR was the next natural progression for Lixil. The Lixil Experience Centre marks a new dawn in our success story. It serves as a creative hub for our customers, offering them a first-hand experience of what a complete bathroom created in tandem with our brands Grohe and American Standard could look and feel like.”
He further added, “The objective behind inaugurating these experience centres is to expand our footprint and establish them as an immersive space, creating a unique, memorable and insightful experience for architects, designers, builders and consumers. With our commitment to design, innovation and technology intact, we are well-positioned to delight our patrons with more such experiential spaces in the country.”