Milano 2026 reaffirms its global prominence with 316,342 visitors
Against a backdrop of geopolitical instability and shifting demand, the Salone del Mobile.Milano has confirmed the industry’s ability to hold its ground without retreating, seeking out new markets, new business models and new forms of design.
The 2026 edition of the Salone del Mobile.Milano notched up 316,342 visitors from 167 different
countries, consolidating its position as a global benchmark for the sector. In a year marked by
unstable markets and growing international complexity, the Event has stood the test of the present
with an offering combining industrial strength, design quality, cultural content and new business
opportunities. The percentage of international trade visitors, which stood at 68% – consistent
with 2025 – went beyond mere attendance figures: it confirmed the Salone as a concrete internationalisation, networking and business development lever.
Over six days, companies, buyers, investors, retailers, contractors, designers and the international
media found the Salone to be a hub for high-value networking and content. With 1,900 brands from
32 countries, the image projected by the 2026 edition of the event was of a responsive and
competitive industrial ecosystem. The International Bathroom Exhibition and EuroCucina,
together with FTK, Technology For the Kitchen, confirmed the strategic importance of two key
sectors in the evolution of contemporary living, encompassing industrial quality, technology and new
lifestyles.
Over 6,039 Press and Media attendances, (2,828 from abroad), broadening the event’s
international reach and underscoring the power of an event that continues to shape the global debate on design, industry and the evolution of living. There was also a marked presence of the younger
generation: 8,057 Italian students, 6,361 foreign students and 700 designers under 35 from 39
countries at SaloneSatellite confirming the event’s role as a bridge between education, research and
industry. Design lovers’ numbers grew reaching 37,431 this year – to whom the Salone dedicated 24
themed itineraries: a guide to help visitors find their way around, inviting them to discover new
products and trends.